Tobacco is the leading preventable cause of death. More than five million people die from the effects of tobacco every year more than from HIV/AIDS, malaria and tuberculosis combined.
This year's World No Tobacco Day slogan is "Show the truth. Picture warnings save lives".
Effective health warnings, especially those that include pictures, have been proven to motivate users to quit and to reduce the appeal of tobacco for those who are not yet addicted. Despite this fact, 9 out of 10 people live in countries that do not require warnings with pictures on tobacco packages.
More and more countries are fighting back by requiring that tobacco packages graphically show the dangers of tobacco. It is a simple, cheap and effective strategy that can vastly reduce tobacco use and save lives.