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Curves make a comeback

Thursday, January 27, 2011
Image: Getty

Curves really are desirable. You just have look at shapely stars such as Jennifer Lopez, Beyoncé, Kim Kardashian and Christina Hendricks — all seriously sexy and full of shape.

Look magazine in the UK has just proved women are no longer striving for stick-thin figures and are starting to embrace shape. The magazine has found that eight in 10 women now aspire to have curves similar to those of Mad Men star Christina Hendricks.

Look surveyed 60,000 women and found that only 20 percent preferred a slim body shape, the UK's Daily Mail reported.

They also found that six in 10 women wanted to see more shapely "real" women in fashion magazines. And it's a trend that women's magazines across the globe are starting to welcome.

"Five months ago Look started using curvier models in the issue every week and the response was overwhelming," Look editor Ali Hall said.

"Now 94 percent of our readers believe that women of all sizes can be fashionable and it's important that the magazine reflects this." Here is Look's list of stars who were found in the survey to be the most desirable shapes and thin icons that are no longer enviable.

Most-wanted shapes
1. Beyoncé
1. Kelly Brook
3. Rihanna
4. Kim Kardashian
5. Christina Hendricks

Gallery: Warrior women — the new body shape

Most unfavourable figures
1. Kate Moss
2. Victoria Beckham
3. Kylie Minogue
4. Kristen Stewart
5. Gisele Bündchen

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