They are one of the most direct ways to reach the public, but building mobile apps has proved too costly for many Australian charities – and they are missing out on valuable exposure.
In a competition developed by the Vodafone Foundation, 10 Australian charities will compete for the chance to have their own top-of-the-line app hit mobile stores.
The charities, including St Johns Ambulance, the Leukaemia Foundation, Oz Harvest, Starlight Children’s Foundation, NSW Wires, The Centre for Volunteering, GivIt, Animal Welfare QLD and Barnardos will work with app developers over 48 intense hours to generate mobile apps as part of the unique charity competition.
The app concepts will range from facilitating basic donations to mapping the user’s moods, connecting seriously ill kids and finding homes for cats.
The Vodafone Foundation will make a $30,000 donation to the charity with the best app prototype, and $10,000 to second place, in order to make their mobile dreams reality.
Head of the Vodafone Foundation, Demelza Farr, said the event will bring two communities together that will benefit greatly from one another.
“Our purpose is around mobilising the community for social change,” she told ninemsn.
“The UK ran a campaign like this last year in a more traditional style and we thought it would be a lot more fun to do this kind of ‘hackathon' style which is so popular now.”
“Charities have got these amazing ideas and really want to help the community and the developer communities really want to help use their skills to showcase these groups”
“Not only a great way for us to facilitate and create apps but also facilitate conversations for charities about apps”
WHAT: Vodafone Foundation’s App Aid
WHERE: Quay Room, Museum of Contemporary Art, 140 George Street Sydney NSW
WHEN: Saturday 22 September, 2012