Forget spending thousands of dollars on breast enhancements, UK beauty brand, Rodial, has just unveiled its latest miracle cream, which the manufacturer claims will increase a woman's bust by half a cup.
The cleavage cream, called Boob Job, costs around about $205 and promises not only to increase cup size but also firm the skin around your breast and décolleté.
Women are instructed to use the cream twice a day as close to meal times as possible for 56 days to see a half-cup boost and after the 56 days use twice a week to maintain the results.
According to Rodial, Boob Job works with your natural fat cells. As the fat cells move around the body after eating, boob job "blocks" the fat into the area where the product has been applied, so the bust and décolleté areas. Users see a gradual increase in cup size within 56 days as well as gaining an instant lifting and firming effect and an increase in cup size by 8.4 percent.
The boob job in a bottle contains natural chemicals which increase the number of fat cells in the bust and the ingredients include a natural phytosterol. The phytosterol is derived from an Asian root that has no hormonal activity, which works on the skin and the layer of fat beneath and is 100 percent paraben free.
"It will revolutionise thousands of women's lives," a spokesperson for Rodial told the UK's Daily Mail. "We wanted to offer every woman a fast and safe alternative to expensive and painful breast enlargement surgery."
If its ingredients truly do work magic, it's going to be a heaven-sent beauty buy for flat-chested women who want to pump up the breast size without going under the knife.
The beauty brand also offer a tummy tuck and bum-lifting creams, which the manufacturers also claim to have beneficial results on sculpting the body without having to have plastic surgery.
Too good to be true?
But while the holy grail of breast enhancements sounds promising, plastic surgeons are sceptical about the results.
Dalia Nield, a consultant plastic surgeon at the London Clinic, told the Daily Mail, it was "highly unlikely" the cream would increase a woman's bust size and questioned the amount of information provided by Rodial.
"Similar products have not worked in the past," Nield said. "The manufacturers are not giving us any information on tests they have carried out. They are not telling us the exact ingredients in the product and how they increase the size of the breast."
Nield said it may even have the potential to harm the skin and the breasts and would need a full analysis.
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